Q&A with NYT's SVP of ad innovation Allison Murphy about the paper's plans to stop using third-party cookies, its contextual ad targeting strategy, and more (Kayleigh Barber/Digiday)
Q&A with NYT's SVP of ad innovation Allison Murphy about the paper's plans to stop using third-party cookies, its contextual ad targeting strategy, and more — When The New York Times pivoted to prioritizing its subscriptions a few years ago, eventually growing to 6.5 million paid subscribers …
via Techmeme
Q&A with NYT's SVP of ad innovation Allison Murphy about the paper's plans to stop using third-party cookies, its contextual ad targeting strategy, and more (Kayleigh Barber/Digiday)
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September 22, 2020
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