Microsoft acquiring TikTok lets it access younger users growing up with iOS and Android, expand AR and Xbox offerings, and collect data (Tom Warren/The Verge)

Tom Warren / The Verge:
Microsoft acquiring TikTok lets it access younger users growing up with iOS and Android, expand AR and Xbox offerings, and collect data  —  At first glance, a Microsoft acquisition of TikTok seems a little unusual.  Microsoft has spent years walking back consumer plays like the Groove Music service …

via Techmeme