Research firm Forrester: US ad spending will decline by 25% this year and won't recover until 2023, and in 2020 and 2021, ad agencies will shed 52,000 jobs (Tiffany Hsu/New York Times)
Research firm Forrester: US ad spending will decline by 25% this year and won't recover until 2023, and in 2020 and 2021, ad agencies will shed 52,000 jobs — The marketing business is going through a period of innovation as it sheds workers and tries to hold on to clients.
via Techmeme
Research firm Forrester: US ad spending will decline by 25% this year and won't recover until 2023, and in 2020 and 2021, ad agencies will shed 52,000 jobs (Tiffany Hsu/New York Times)
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July 30, 2020
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