GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets (Alex Barker/Financial Times)
GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets — Overall spending predicted to fall almost 12% but pain will be unevenly spread across industry — Digital advertising on platforms …
via Techmeme
GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets (Alex Barker/Financial Times)
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June 24, 2020
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