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Toy manufacturers are making merchandising deals with YouTube stars like Blippi and channels like Cocomelon as kids seek toys based on what they watch online (Sahil Patel/Wall Street Journal)

Toy manufacturers are making merchandising deals with YouTube stars like Blippi and channels like Cocomelon as kids seek toys based on what they watch online (Sahil Patel/Wall Street Journal) Reviewed by Internet Chicks Blogger on February 26, 2020 Rating: 5

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