TikTok, with 145M US downloads, claims Chipotle-sponsored #boorito hashtag had 3.9B views; Captiv8: hashtag campaigns cost ~$150K, homescreen takeover $50K/day (Bloomberg)
TikTok, with 145M US downloads, claims Chipotle-sponsored #boorito hashtag had 3.9B views; Captiv8: hashtag campaigns cost ~$150K, homescreen takeover $50K/day — Popular creators are paid to promote hashtags as mobile video app develops more targeting tools for advertisers
via Techmeme
TikTok, with 145M US downloads, claims Chipotle-sponsored #boorito hashtag had 3.9B views; Captiv8: hashtag campaigns cost ~$150K, homescreen takeover $50K/day (Bloomberg)
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February 28, 2020
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