Inside Netflix's aggressive Oscars campaign that's spending an estimated $100M+ mainly to promote two films, while other studios usually spend $5M-$20M per film (Wall Street Journal)

Wall Street Journal:
Inside Netflix's aggressive Oscars campaign that's spending an estimated $100M+ mainly to promote two films, while other studios usually spend $5M-$20M per film  —  With lavish parties, huge billboards, and screenings around the world, awards campaigning may never be the same

via Techmeme