PayPal's $4B Honey acquisition is a bet on the affiliate model and loyalty programs, as it aims to control the starting point of a transaction alongside payment (Mike Jaconi/Business Insider)

Mike Jaconi / Business Insider:
PayPal's $4B Honey acquisition is a bet on the affiliate model and loyalty programs, as it aims to control the starting point of a transaction alongside payment  —  The affiliate industry has long been seen as a thing of the past, but its business model, where businesses are paid for driving transactions …

via Techmeme