A look at the Hype House "collab house", a collective of 19 young influencers renting an LA mansion, whose TikTok group handle amassed 3M followers in ~10 days (Taylor Lorenz/New York Times)

Taylor Lorenz / New York Times:
A look at the Hype House “collab house”, a collective of 19 young influencers renting an LA mansion, whose TikTok group handle amassed 3M followers in ~10 days  —  The city is home to a land rush of “collab houses,” where the content creators are getting younger and younger.

via Techmeme