Survey: 50% plan to subscribe to new OTT services, of which 64% intend to downgrade or cancel existing subs; users say they spend ~$76/month on average on video (Kelsey Sutton/Adweek)

Kelsey Sutton / Adweek:
Survey: 50% plan to subscribe to new OTT services, of which 64% intend to downgrade or cancel existing subs; users say they spend ~$76/month on average on video  —  25% of people are actively looking to cancel video subscriptions, according to a new PwC survey  —  Key Insights:

via Techmeme