How the concept of free shipping forces small e-commerce businesses to eat the cost of shipping, as large sellers like Amazon do so at scale (Amanda Mull/The Atlantic)

Amanda Mull / The Atlantic:
How the concept of free shipping forces small e-commerce businesses to eat the cost of shipping, as large sellers like Amazon do so at scale  —  How retailers hide the costs of delivery—and why we're such suckers for their ploys  —  It was a pair of feather earrings that helped Ann Miceli get out from underneath strangers' cars.

via Techmeme