An in-depth look at Ikea's Home Smart business, which has shifted from being a hobby to a core part of its future (Thomas Ricker/The Verge)

Thomas Ricker / The Verge:
An in-depth look at Ikea's Home Smart business, which has shifted from being a hobby to a core part of its future  —  The Swedish furniture giant has conquered living rooms, bedrooms, and bathrooms — but can it hang on to the future of the home?  —  Björn Block hurries out of the Ikea Museum …

via Techmeme